Loloi brings new life to an old craft with a simple, but considered approach: Design rugs and pillows for today’s homes, and bring them to life with centuries-old craftsmanship. As Middle Tennessee’s local dealer for these well-designed rugs, we’re excited to introduce you to this exceptional brand.
Loloi was founded in 2004 by Amir Loloi in a small office in Dallas Texas with one goal: to design and craft beautiful, original rugs for the thoughtfully layered home. While he never went to art school or had a formal education, he followed his intuition leading to unique rugs that not only tie the room together but set the home apart. Because of Amir’s natural instincts, Loloi is a proud leader in textiles today, bringing beautifully designed rugs to designers, decorators, and homebodies.
The Old-World Way
Loloi makes rugs for people who care deeply about the objects in their homes. This is why they craft rugs the old-world way and put careful thought into the materials they source. Amir Loloi traveled the Indian countryside where artisans proudly keep this time-honored tradition alive. He found the best weavers and craftspeople to help him achieve his dream.
From the dip dyeing of the wool to the intricate task of weaving, each step of the process is done by hand. The result is beautifully-designed rugs made to last decades in your home. From classic to contemporary, these timeless designs look great in any space. Loloi believes that a good rug does more than tie the room together—it sets the home apart.
They are also proud to partner with GoodWeave. This non-profit company audits Loloi factories in India to ensure no child, forced, or bonded labor is used to craft their rugs.
Ready to bring style and texture to your home? We’ve hand-selected a stunning range of Loloi rugs to fit every home. Come browse these beauties in our showroom, located at 547 Mount Hope Street in Downtown Franklin, Tennessee!