WHAT INFORMATION IS COLLECTED?
Types of information we collect may include:
- Mailing address
- E-mail address
- Phone (or mobile) number
- Date of birth or age
- Driver’s license number
- Credit/debit card number
- Purchase/return/exchange information
- Registry or list information
- Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
- How you use our sites and mobile applications, search terms, pages you visit on our mobile applications and application performance, as discussed further below
- Geo-location and in-store location
- Social media information (e.g., ID, profile picture, gender, age range, friends’ IDs)
If you choose not to provide information, we may not be able to provide you with requested products, services or information.
- Automated information collection
We may connect information collected automatically with information we already have about you in order to identify you as a Head Springs Depot guest. If we are able to identify you as a Head Springs Depot guest, we may, for example, link your activity on our website to your activity in a Target store or on one of our mobile applications. This allows us to provide you with a personalized experience regardless of how you interact with us—online, in store, mobile, etc.
In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, in our stores and on our mobile applications; the performance of our marketing efforts; and your response to those marketing efforts.
Head Springs Depot Automated Collection
- Cross-context and cross-device identification, advertising, personalization, and advertising attribution
We merge data collected from our own websites, such as www.headspringsdepot.com and and our mobile apps, such as our Head Springs Depot and apps. Data collected includes cookie IDs, device Advertising IDs (such as Apple’s Identifier for Advertising and Google’s Advertising ID); transactions and browsing history; your interaction with our online and mobile advertisements, including advertisements we serve within our emails and advertisements that we serve on behalf of third parties through the Head Springs Depot Media Network; information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served from marketing partners such as Google DoubleClick for Publishers and Google DoubleClick Campaign Manager ; the email address we have on file for you; any Registry information you have provided us; demographic and other information regarding your likely commercial interests from third parties; and in-store transaction data. This combination of data enables us to see users’ and Guests’ web activity on Head Springs Depot websites, app activity on Head Springs Depot apps, and interactions with our online and mobile advertisements and advertisements that we serve on behalf of third parties through the Head Springs Depot Media Network, to create a single set of information from all of the various contexts with which we or our partners interact with you, and to understand how well Head Springs Depot’s advertisements that Head Springs Depot serves for third parties through the Head Springs Depot Media Network perform in terms of translating to transactions online, in app, and in Head Springs Depot’s stores and the stores of our third-party advertisers. It also helps us improve our users’ and Guests’ experience by delivering more personalized advertising, including email advertising, social media advertising, and paid search advertising, and helps us create more personalized online and in-app experiences. We share information on the performance of advertisements Target serves for third parties with our advertising partners in aggregate form.
We may also link your various devices so that content you see on one device can result in relevant advertising on another device. We do this using both deterministic and statistical methods. The deterministic means of linking devices and browsers uses data such as a consumer logging into a single account on multiple devices. The statistical means using data about your devices or browsers that help identify devices, such as partial or full IP address and browser version. We use this data to help us determine if two or more devices are linked to a single consumer or household. We can then use this linkage to serve interest-based advertising (IBA) and other content to you across your devices and to allow us to perform analytics and measurement of the performance of advertising campaigns. This allows us to deliver more relevant and consistent advertising to you (for example, if you purchase a product on our website using your desktop, we’re able to avoid showing you an advertisement on the same product on your tablet. Instead, we may show you an ad on your tablet for complimentary products to the one you just purchased on our website). We also measure the performance of such ads and deliver information on advertising performance to our advertising partners in aggregate form.
To opt-out of the vendors we use for cross-device linking, go to the Digital Advertising Alliance’s Choices page at optout.aboutads.info and perform a global opt-out on each browser and device that you would like to be opted out on. Please note that this will not opt you out of cross-device linking or advertising for Head Springs Depot delivered by Head Springs Depot. Opting out in this manner means that the browser on the device from which you opt-out will no longer receive information collected on devices linked to it, that devices linked to it will not receive information collected from the opted-out device, and that the vendor will not transfer information collected from the opted-out device to a third party. Please note that this will not opt you out of cross-device linking or advertising across linked devices based solely on your visits to Head Springs Depot websites or apps, or your interaction with advertisements for Head Springs Depot delivered by Head Springs Depot. If we later work with cross-device vendors that have a proprietary opt-out, and for whom the DAA opt-out is not effective as described above, we will provide a link to those vendors’ proprietary opt-outs.
The opt-out tool described above is Cookie-based. Therefore, the opt-out will only function if your browser is set to accept third-party cookies, and it may not function where cookies are automatically disabled or removed. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.
Third-Party Automated Collection and Interest-Based Advertising
Head Springs Deot participates in interest-based advertising (IBA), also known as Online Behavioral Advertising. We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online., as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research. Head Springs Depot adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.
We allow third-party companies to collect certain information when you visit our websites or use our mobile applications. This information is used to serve ads for Head Springs Depot products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. or advertising-related services, such as ad delivery, reporting, attribution, analytics, and market research. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information.
Mobile location information
User experience information
In order to improve guest online and mobile shopping experiences, help with fraud identification and assist our guest relations representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.
Targeted TV Ads
Social Media Widgets
Our sites and mobile applications include social media features, such as the Facebook Like button, Google Plus, Pinterest and Twitter widgets. These features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie or employ other tracking technologies. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.
Social Media Ads
We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits, such as likely commercial interests and demographics. For example, we may target guests who have expressed an interest in shopping for groceries, cosmetics, clothing, etc. See the policies of each social media platform for additional information about these types of ads.
Information from other sources
We collect data that is publicly available. For example, information you submit in a public forum (e.g., a blog, chat room, or social network) can be read, collected or used by us and others, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.
We also obtain information provided by third parties. For instance, we obtain information from companies that can enhance our existing guest information to improve the accuracy and add to the information we have about our guests (e.g., adding address information).
This improves our ability to contact you and increases the relevance of our marketing by providing better product recommendations or special offers that may interest you.
We use cameras in and around our stores for security purposes and for operational purposes, such as measuring traffic patterns and tracking in-stock levels.
Examples of how we use the information we collect include:
Product & service fulfillment
- Fulfill and manage purchases, orders, payments and returns/exchanges
- Respond to requests for information about our products and services in our stores, on our websites or mobile applications, or to otherwise serve you
- Connect with you regarding guest service via our contact center, guest service desk or on social media or internet chat platforms
- Provide services such as Gift Registry or a shopping list
- Fulfill benefits associated with use of our services, such as delivery of Welcome kits, to award and redeem points through our loyalty programs, etc.
- Administer sweepstakes and contests
- Conduct a transaction where we collect information required by law (for example, pseudoephedrine or age-restricted purchases)
- Allow you to, using our mobile applications: find a store nearest to your location via Store Finder, show you a map of the store (if available), sign up for coupons, search for products and check availability, check prices, provide product ratings and reviews, track your orders, scan a UPC barcode or QR code, use voice recognition to add to your list, update information, etc.
- Our purposes (including but not limited to marketing)
- Deliver coupons, mobile coupons, newsletters, in-store receipt messages, e-mails, mobile messages, and social media notifications
- Provide interactive features of the website or mobile applications, such as product reviews or Weekly Ad, send marketing communications and other information regarding products, services and promotions
- Administer promotions, surveys and focus groups
- Internal operations
- Improve the effectiveness of our website, stores, mobile experience, and marketing efforts
- Conduct research and analysis, including focus groups and surveys
- Perform other business activities as needed, or as described elsewhere in this policy
- Prevention of fraud & other harm
- Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business (e.g., product recalls)
- Legal Compliance
- For example, assist law enforcement and respond to legal/regulatory inquiries
- Target subsidiaries & affiliates
We share the information we collect within Head Springs Depot Corporation, which includes all Head Springs Depot subsidiaries and affiliates. Head Springs Depot Corporation may use this information to offer you products and services that may be of interest to you.
Head Springs Depot Corporation owns and operates Head Springs Depot stores, websites, mobile applications. Head Springs Depot Corporation subsidiaries and affiliates include, but are not limited to: Head Springs Depot, Inc
- Service Providers
We may share the information we collect with companies that provide support services to us (such as printers, e-mail providers, mobile marketing services, analytics providers, web hosting providers, call center/chat providers, sweepstakes vendors, payment processors, coupon delivery vendors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions.
- Registries and shopping lists
If you create a gift registry or shopping list, your information will be accessible on our website, mobile or social applications, on partner registries, and on kiosks in stores. If you purchase an item from a registry or shopping list, information such as your billing name and address will be made available to the owner(s).
- Legal requirements
We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights, property or safety of our company, our guests or others.
- Elsewhere at your direction
At your direction or request, or when you otherwise consent, we may share your information.
- Sharing non-identifiable or aggregate information with third parties
We may share non-identifiable or aggregate information with third parties for lawful purposes.
- Business Transfers
In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.
If you do not wish to receive catalogs, coupons, and other promotional postal mail, email CustomerCare@HeadSpringsDepot.com with your first and last name and complete mailing address or call 615-671-4021 to opt-out.
If you do not wish to receive promotional telephone calls, email CustomerCare@headspringsdepot.com with your first and last name and telephone number or call 615-671-4021 to opt-out.
If you do not wish to receive promotional e-mails from us, email CustomerCare@headspringsdepot.com or call 615-671-4021 to opt-out.
You also have the ability to unsubscribe from promotional e-mails via the unsubscribe link included in each promotional e-mail. You may continue to receive program-specific marketing emails if you requested them through a specific program. You can unsubscribe from program-specific emails via the unsubscribe link located at the bottom of those program-specific emails.
This opt-out does not apply to operational emails (e.g., surveys, product reviews).
We may send text messages you have consented to receive. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive text messages if you are subscribed to other text lists.
If at any time you have questions about the text messages, text "HELP". After you send "HELP" we will respond with instructions on how to use our service as well as how to unsubscribe.
Message and data rates may apply.
You may at any time opt-out from further allowing Head Springs Depot to send you push notifications by adjusting the permissions in your mobile device.
Geo-Location and In-Store Location
You may at any time opt-out from further allowing Head Springs Depot to access location data by adjusting the permissions in your mobile device.
Uninstall a Head Springs Depot Mobile Application
You can stop all further collection of information by a Head Springs Depot mobile application by uninstalling the Head Springs Depot mobile application. You may use the standard uninstall process available as part of your mobile device or via the mobile application marketplace or network.
Note: If you uninstall the mobile application from your device, the Head Springs Depot unique identifier associated with your device will continue to be stored. If you re-install the application on the same device, Head Springs Depot will be able to re-associate this identifier to your previous transactions and activities.
Cookies, tracking & interest-based advertising
The help function of your browser should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features (i.e. you will be able to browse the site, but will not be able to make a purchase).
Other Web Site Analytics Services
- To learn about Adobe Analytics privacy practices or to opt out of cookies set to facilitate reporting, click here.
- To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.
In order to keep your personal information accurate and complete, you can access or update some of it in the following ways:
- If you have created a HeadSpringsDepot.com account, you can log in to review and update your account information, including contact, billing, and shipping information.
- Email CustomerCare@headspringsdepot.com or call 615-671-4021 with your current contact information and the personal information you would like to access. We will provide you the personal information requested if reasonably available, or will describe the types of personal information we typically collect.
We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or "hacker proof." You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
Children’s personal information
We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 13. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian email email@example.com or call 800-440-0680.
Head Springs Depot, Inc
547 Mount Hope Street
Franklin, TN 37064
- Completing an application for employment with Head Springs Depot, Inc